Winning the race for a more efficient bottle

Thinner, cheaper, stronger, more ergonomic, and more sustainable bottles are wins for both Gatorade and consumers. Not only is the new bottle easier to hold, but more bottles can ship per pallet. And the bottles reduce environmental impact, lower costs, and look like a next-gen product.

Building Sustainability

13%Weight Reduction

25%Strength Increase

17MMPounds of PET Saved

93MMPounds of Paper Saved

Concept art of three gatorade bottles

Design Improvements

  • Breakthrough form factor
  • Reduction in plastic
  • Modifications for hot fill
  • Greater structural rigidity
  • Functional vacuum panels

Design & Analysis Integration

Transportation and Fulfillment

flat bottle

Flat Bottle Expands
at Filling

Designed for Hot Fill

hot fill bottle

Functional Segments

Hoop Strength

bottle hoop strength

Annular Rings

Other Case Summaries