Winning the race for a more efficient bottle
Thinner, cheaper, stronger, more ergonomic, and more sustainable bottles are wins for both Gatorade and consumers. Not only is the new bottle easier to hold, but more bottles can ship per pallet. And the bottles reduce environmental impact, lower costs, and look like a next-gen product.
Building Sustainability
13%Weight Reduction
25%Strength Increase
17MMPounds of PET Saved
93MMPounds of Paper Saved

Design Improvements
- Breakthrough form factor
- Reduction in plastic
- Modifications for hot fill
- Greater structural rigidity
- Functional vacuum panels
Design & Analysis Integration
Transportation and Fulfillment
Efficiencies

Flat Bottle Expands
at Filling
Designed for Hot Fill

Functional Segments
Hoop Strength

Annular Rings