Beauty by Numbers

It is thought-provoking to observe that some manmade items are quite beautiful to behold though without having been design with that focus in the first place. Their allure and captivating qualities are the result of mathematical pursuits in function and not of a sculptural exercise focused on form, however, a highly emotive presentation still emerges. 

inside and outside of the bottle

bottle images

Where technology and creativity meet

The Aquafina bottle, a disruptive introduction to the water market during the peak of the competition for market share is among the best examples of the integration of creative and technical collaboration of our team.  The objective was to develop a light weighted package that had generated a unique shelf presence and brand assets. The end result was a bottle that included a physics-based rib structure that enabled 13% light-weighting and a label that leveraged the geometric rib features and created an illusion of rippling water.  This package represents one of the historic collaborative benchmarks of physics-based design and creative expression.

 

 

Other Case Studies

Drinkworks

DrinkWorks is a new beverage dispensing system that builds on consumer preference for concentrated pod type beverages.

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Drinkworks

DrinkWorks is a new beverage dispensing system that builds on consumer preference for concentrated pod type beverages.

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Gatorade

Thinner, cheaper, stronger, more ergonomic, and more sustainable. Gatorade is leading the way with its new bottle design.

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Gatorade

Thinner, cheaper, stronger, more ergonomic, and more sustainable. Gatorade is leading the way with its new bottle design.

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UDecx Decking Solutions

The UDECX decking surface system is composed of standardized, interlocking 40-inch square surface pads that enable easy construction and arrangement.

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UDecx Decking Solutions

The UDECX decking surface system is composed of standardized, interlocking 40-inch square surface pads that enable easy construction and arrangement.

View the case study