B2B Product Development
Commercial and B2B product development have unique needs that span a range of interests. Not historically end-consumer focused, more B2B are thinking B2C. Even though the customer stakeholders and decision-makers involved with B2B product purchase decisions can be numerous and each has to be considered for their connection to the product offering at large. Some B2B products compete as commodities on cost but differentiate on accompanying services. Others are exclusively a differentiated service offering.
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Consumer-facing Brands
More and more B2B product development brands desire to pull in assets that consumer-facing brands possess to increase their connection, significance, and market share. Considering all touchpoints of a product; look, feel and interact in a more dynamic manner to build emotional connection as well as deliver expert-function. Force-4 has the capability to navigate and consider all aspects of holistic development. User experience, cost, economics, manufacturability, and building brand equity through product differentiation all factor into development for B2B product development.
Gatorade
Thinner, cheaper, stronger, more ergonomic, and more sustainable. Gatorade is leading the way with its new bottle design.
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UDecx Decking Solutions
The UDECX decking surface system is composed of standardized, interlocking 40-inch square surface pads that enable easy construction and arrangement.
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Drinkworks
DrinkWorks is a new beverage dispensing system that builds on consumer preference for concentrated pod type beverages.
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