Commercial & B2B

Commercial and B2B businesses have unique needs that span a range of interests. Not historically end-consumer focused, more B2B are thinking B2C. Even though the customer stakeholders and decision-makers involved with B2B purchase decisions can be numerous and each has to be considered for their connection to the product offering at large. Some B2B products compete as commodities on cost but differentiate on accompanying services. Others are exclusively a differentiated service offering.

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Consumer-facing Brands

More and more B2B brands desire to pull in assets that consumer-facing brands possess to increase their connection, significance, and market share. Considering all touchpoints of a product; look, feel and interact in a more dynamic manner to build emotional connection as well as deliver expert-function.  Force-4 has the capability to navigate and consider all aspects of holistic development. User experience, cost, economics, manufacturability, and building brand equity through product differentiation all factor into development for B2B business.

 

 

 

 

 

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